Intel and Toshiba pair up with a brilliant interactive social film starring you in this sponsored video

394711 444252758931498 268648717 n Intel and Toshiba pair up with a brilliant interactive social film starring you in this sponsored video

When great new products are created, the true magic is just beginning. Social media is still on new grounds with everyone exploring fresh ways to get people involved, inspired, and most importantly talking about the idea – and the accompanying brands.

Intel and Toshiba have teamed up to create something entirely new in the social media world. An idea formulated to incorporate a public casting call that puts YOU the viewer in their Interactive Social Film.

This film is directed by Drake Doremus (Sundance Film Festival Grand Jury Award for Like Crazy), and stars the beautiful Mary Elizabeth Winstead, Topher Grace (That 70s Show), and of course all of you! It’s Hollywood’s first film that gives the audience a chance to play the lead role.

The video is about Alex, a 20-something male who lives in Los Angeles, restores antiques and wakes up every day with a new physical appearance – something that has been happening throughout his life. As Alex navigates the trials and tribulations that come from his ever-changing appearance, he carries and uses a Toshiba Portégé® Ultrabook™ which also serves as his personal journal.
The film stars Topher Grace and Mary Elizabeth Winstead, however, the main character is up for grabs! A global, online casting call will run via Facebook and viewers can audition for the chance to play one of the roles of Alex. Because Alex’s appearance keeps changing, multiple people will be chosen to play him, and auditions will continue until the project ends on Sept. 20.

Check out the trailer below to see what it’s all about.



As you can see it’s quite the clever idea to get everyone involved and still have the storyline work with the marketing idea. So what do you think? Can you see yourself in this film? I can. Right there smooching ole Mary Elizbeth Winstead. Oh wait, that’s not a part in the movie?

Well the script is still a work in progress. Don’t worry. I’ll get on that.

On a side note, I am really enjoying the creative trend in marketing these days. It’s putting traditional thinking on the back burners and creating this whole new wave of Artvertising.

To audition to be in the film, click here

This post is sponsored by Intel & Toshiba

Clean it all and just add water, the Ultimate Cloth with MiraFiber technology
Wiretap and Rockit are headphone splitters with smarter capabilities
Pin It

0 Responses to “Intel and Toshiba pair up with a brilliant interactive social film starring you in this sponsored video”


  1. No Comments

Leave a Reply

Current ye@r *




Recent Comments

  • kathy andrews: i bought this unit from canadian tire and it didnt have a manual is it possible to send one please
  • lika meskhi: where can i buy, the parts of the phone. i’ve broken my phone’s screen. it is the white last...
  • Borgia: Loads of models missing… Apple II, IIx, IIfx… LC, LCIII, LC475… and more. ???
  • LOUIS: ¿Si son duraderas?, o ¿se dañan fácilmente?
  • abhinay mirajkar: sir i driver ofor my ezcop 116 for my mac book pro thanks
  • grace bent: Valuable suggestions – Apropos , you are looking for a DA 4986 , We saw a template form here...
  • Troy: Or… you could use that ‘jack thing’ that came with your car. It’s in your trunk (or...
  • Dorcus Batshidi Ngwako: kindly quoute me the price for the fuanaway ceiling fan with retractable blades is awesome
Top Canadian Blogs - Top Blogs

Read more:
The Coolpix Nikon S60 promotes girl on girl action with their new camera

The new Nikon S60 is attempting to up sell their face recognition feature by advertising with "girl on girl" action....

Cat at a spa
Because crazy people takes baths too, it’s ‘Crazy Cat Lady’ Cat Food Scented Soap

If you are a crazy cat lady or just crazy for cats then here's something for you. Odds are you...

Close