When great new products are created, the true magic is just beginning. Social media is still on new grounds with everyone exploring fresh ways to get people involved, inspired, and most importantly talking about the idea – and the accompanying brands.
Intel and Toshiba have teamed up to create something entirely new in the social media world. An idea formulated to incorporate a public casting call that puts YOU the viewer in their Interactive Social Film.
This film is directed by Drake Doremus (Sundance Film Festival Grand Jury Award for Like Crazy), and stars the beautiful Mary Elizabeth Winstead, Topher Grace (That 70s Show), and of course all of you! It’s Hollywood’s first film that gives the audience a chance to play the lead role.
The video is about Alex, a 20-something male who lives in Los Angeles, restores antiques and wakes up every day with a new physical appearance – something that has been happening throughout his life. As Alex navigates the trials and tribulations that come from his ever-changing appearance, he carries and uses a Toshiba Portégé® Ultrabook™ which also serves as his personal journal.
The film stars Topher Grace and Mary Elizabeth Winstead, however, the main character is up for grabs! A global, online casting call will run via Facebook and viewers can audition for the chance to play one of the roles of Alex. Because Alex’s appearance keeps changing, multiple people will be chosen to play him, and auditions will continue until the project ends on Sept. 20.
Check out the trailer below to see what it’s all about.
As you can see it’s quite the clever idea to get everyone involved and still have the storyline work with the marketing idea. So what do you think? Can you see yourself in this film? I can. Right there smooching ole Mary Elizbeth Winstead. Oh wait, that’s not a part in the movie?
Well the script is still a work in progress. Don’t worry. I’ll get on that.
On a side note, I am really enjoying the creative trend in marketing these days. It’s putting traditional thinking on the back burners and creating this whole new wave of Artvertising.
This post is sponsored by Intel & Toshiba